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icons

Between style and innovation, heritage and avant-garde, discover Icons as Boucheron goes XXL.

BOUCHERON ICONS GO XXL

At times accumulated, other times individually, but always XXL, the Boucheron icons are central to the images Quatre, Serpent Bohème, Jack de Boucheron, and the Vendôme Liseré collection form the campaign’s four jewelry episodes. For High Jewelry, the iconic Question Mark necklace embodies the savoir-faire of the workshops at 26, place Vendôme.

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